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ARRI made cinematic history when the company introduced the ALEXA, in 2010. Now, with the introduction of the ALEXA LF, ARRI has taken its technical know-how and applied it to create a large-format cinema camera. In the video below, Michel Suissa, from The Studio at B&H, converses with Sebastien Laffoux, the President of Camera Sales for ARRI USA, about the ALEXA LF and its new features, as well as its ability to fit into modern cinema and TV production